Mike McCormick shares actionable **business tips** and **business advice** for navigating the complexities of business. He stresses the importance of **sales confidence** when presenting your services, and emphasizes the need for a solid **marketing plan**. He also touches on **marketing strategies** to help grow your business. Digital marketing trailblazer Mike McCormick joins us to share his extraordinary journey from the funeral services industry to entrepreneurship. Hear firsthand how he navigated corporate challenges, overcame age-related stereotypes, and leaned on mentorship to reach the position of Chief Marketing Officer before taking the entrepreneurial leap. Mike offers invaluable advice on transitioning from a stable corporate role to running your own business, emphasizing the importance of thorough planning and financial discipline to weather unexpected storms.
As we turn the conversation to leadership and marketing, Mike unpacks the essentials of transformational leadership and modern marketing tactics. In today's digital age, keeping an open mind and relying on data-driven decisions are vital for growth. With insights into cross-channel marketing, particularly in retail and e-commerce, Mike illustrates how understanding channel demographics can elevate brand awareness and boost conversion rates. We also examine the changing landscape of online reputation management, with real-world examples that demonstrate how leadership and public perception can make or break a brand.
